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Family Business Coaching Course

While family businesses make up over 60% of the GDP and employ over 64% of the US population, the percentages only get higher outside of the US.  The demand for leadership coaching in this segment is growing rapidly, and I believe these leaders need coaches who understand the unique complexities of leadership in family businesses.

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I designed the Family Business Coaching Course to help coaches specialize in family businesses because they do not operate like a non-family business.  Family businesses suffer a unique tension because they operate with two sets of opposing rules. The rules of the business are rational and value profits, competition and meritocracy. The rules of the family are emotional and value fairness, sharing and unconditional belonging.  This results in cognitive dissonance, unique power dynamics, and interpersonal and intrapersonal conflict all of which can be addressed with polarity thinking.  

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Family businesses also operate with entirely different different governance structures and succession strategies that break the rules of traditional business.  

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The language of family business is different.  Leadership in a family business is different.  I designed this course to help coaches serve this incredibly important segment of global business more holistically, more ethically and with a greater appreciation for its inherent complexities.

Refund and Privacy Policies

Fall 2024 Cohort begins October 8, 2024

Eight (8) classes occur on Tuesdays from 10a-12p CENTRAL Time

  • Class 1: 10/08/24 - Introduction, Overview, Ethics

  • Class 2: 10/29/24 - Family Business as a System

  • Class 3: 11/12/24 - Power Dynamics

  • Class 4: 11/26/24 - Conflict in Family Business

  • Class 5: 12/10/24 - Family Business Polarities

  • Class 6: 01/07/25 - Family Business Succession

  • Class 7: 01/21/25 - Family Business Governance

  • Class 8: 02/04/25 - Putting it all Together

Learning Objectives

  • Greater sensitivity to the ethics involved in family business coaching

  • How the Family Mindset and Business Mindset polarity uniquely manifests in family businesses

  • Introduction to family business vocabulary and confidence in using new facilitation modalities within the family business

  • Sufficient understanding of polarity principles and how to use them with client families

  • Greater self-awareness of our blind spots as coaches 

  • Ability to serve family business leaders more ethically, more holistically, and with fewer blind spots

Coaches earn CCEs and a Certificate of Completion

For coaches who maintain a credential with the International Coaching Federation (ICF), this course is designed to provide 30 CCEs, 15 of which are core competency and 15 of which are resource development. (Note As of 8/26/24: I have applied for CCEs and am awaiting a response from the ICF.  The final number of core competency and resource development CCEs is subject to ICF approval.)

Enrollment 

I'm offering this Fall 2024 course for $1,200, a 50% discount off the full price of $2,400.

Crystal Salt

Get in Touch

If you have any questions, feel free to email me at Cathy@Legacyonward.com.

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