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------------------ Family Business Coaching Course ------------------
While family businesses make up over 60% of the GDP and employ over 64% of the US population, the percentages only get higher outside of the US. The demand for leadership coaching in this segment is growing rapidly, and these leaders need coaches who understand the unique complexities of leadership in family businesses.
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Based on my book, Hug of War, I designed the Family Business Coaching Course to help coaches specialize in family businesses because family businesses do not operate like a "regular" business. Family businesses suffer a unique tension because they operate with two sets of opposing rules. The norms of the business are rational and value profits, competition and meritocracy. The norms of the family are emotional and value fairness, sharing and unconditional belonging. This results in cognitive dissonance, unique power dynamics, and deeply-entrenched interpersonal and intrapersonal conflict...well suited for coaching!
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Family businesses also operate with entirely different different governance structures and succession strategies that break the rules of traditional business.
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The vocabulary of family business is different. Leadership in a family business is different. I designed this course to help coaches serve this incredibly important segment of global business more holistically, more ethically and with a greater appreciation for its inherent complexities.​
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Spring 2025 Cohort begins March 24, 2025
Eight (8) classes occur on Mondays from 2p-4p CENTRAL Time
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Class 1: 03/24/25 - Introduction, Overview, Ethics
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Class 2: 04/07/25 - Family Business as a System
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Class 3: 04/21/25 - Power Dynamics
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Class 4: 05/05/25 - Conflict in Family Business
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Class 5: 05/19/25 - Family Business Polarities
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Class 6: 06/02/25 - Family Business Succession
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Class 7: 06/16/25 - Family Business Governance
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Class 8: 06/30/25 - Putting it all Together
Learning Objectives
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Greater sensitivity to the ethics involved in family business coaching
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How the Family Mindset and Business Mindset polarity uniquely manifests in family businesses
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Introduction to family business vocabulary and confidence in using new coaching moves and facilitation modalities with clients
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Enough understanding of polarity principles to use them with clients
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Greater self-awareness of our blind spots as coaches
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Ability to serve family business leaders more ethically, more holistically, and with fewer blind spots
Coaches earn CCEs and a Certificate of Completion
For coaches who maintain a credential with the International Coaching Federation (ICF), this course provides 30 CCEs: 15 Core Competency and 15 Resource Development. Those who complete the course will receive a Certificate of Completion as well as an invitation to join a Family Business Coaches listserv for collaboration and connection with fellow family business coaches.
Enrollment
Early-bird rate $1,800 available through March 7, 2025.
Regular rate $2,400 after March 7, 2025.
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Get in Touch
If you have any questions, feel free to email me at Cathy@Legacyonward.com.